Logo & Branding Animations

Bring your brand to life. A static logo is just the beginning, animation fills it with personality and memorability. Whether it’s a subtle motion for a polished touch or a bold, eye-catching reveal, a well-crafted logo animation helps reinforce your brand identity and creates a lasting impression. From its cherished place at the top of your website to a friendly email signature, a simple animation can give a whole lot of impact.

Ask me about…

Brand building

When every business or organisation has a logo and a brand voice, one jumble of pixels begins to look a whole lot like another. Take a step outside the norm and include motion graphics to cut through the noise.

Authentic social voice

Give your social media its own checkmark with an official look that stands out. Static logos can suffer from the blur of fast-paced social media content, but animation catches eyes.

Lead with personality

Whether it’s your email, your website or your social media presence, an animated logo becomes the face of your brand. Infuse the voice that best represents your organisation into every statement you make.

Memorable signoffs

Audio-visual media is inarguably the most engaging pathway to reaching people, and a snappy motion and audio effect can cement your place in your audience's memory. Whoosh, snap, click.

The Process

First Steps

We get in touch, talk about your ideas and explore how animation can help you achieve them.

Discovery

I’ll send you a questionnaire to learn what, where and how you want to display your brand, and start piecing together some ideas.

Project Brief

We’ll turn your ideas, goals and expectations into a working plan of action and sign-off to go ahead with the work.

Asset Share

I’ll help you package your existing logo assets ready for me to work on, and make sure everything is coordinated appropriately.

Animation

I start creating the unique, personality-filled movements in your logo, and develop the perfect brand-building tool for your organisation.

Sound Design

If you plan to include audio elements to your logo animation, I can implement licensed sound effects or music to the animation.

Delivery

Once the tweaking and polishing is all done, I deliver your newly animated logo, packaged and prepared for the for every implementation.

Featured Work

“Alice was a dream to collaborate with; she understood our brief and created exactly what we had envisioned, the whole process was very seamless and straightforward. We’ll definitely be working with Alice in the future and we highly recommend!!”

Brooke McCormack, Hutcheon & Pearce

What do you need to be able to animate my logo?

If you’ve had your logo professionally designed, then you’ll have everything I need to animate it, and I can help you package or find the design files I need to get it started. More technically, I’ll need a digital file, preferably in a vector format (AI, SVG, EPS). JPGs and PNGs are not really suitable, but I can manage with a little extra work if it’s the only option.

I need a logo animation for my website. Can you make me a GIF?

I can make you a GIF, but I don't typically recommend this format as it’s of lower quality and often a large file. Depending on how detailed your animation is, the better option is to deliver it as a Lottie file, which is native to the web (i.e. fast to load) and high quality. If you introduce me to your website designer/developer, I’ll collaborate with them to make sure my animation suits your page.

I need some intro/outro animations for my videos. Can you do that?

Absolutely, I do plenty of branded intro/outro animations and lower thirds - it’s a fantastic way to cement your brand voice and personality especially with a snappy audio effect. Let me know what you need, and I’ll help you explore your options.

I have a specific budget I need to stick to, but I don't know if it’s enough for an animation.

I am happy to cater to all budgets. Just let me know what your budget is, and I’ll see what I can offer. Animation is a versatile and wide medium and has plenty of ways to reduce costs but still create memorable results.

Ready to bring your ideas to life?

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