Explainer Animations

Getting your message out there without missing the important points or losing your viewer’s attention is always a challenge, and animated explainer videos can help. Animation lets you package more complexity in a simple, intuitively understandable format. With a short video packed full of entertaining, on-brand content, you can grab the attention of a wider range of people and speak in a language that everyone understands.

Ask me about…

Bite-sized stories

Almost all public communication is based around storytelling, even when it isn’t so obvious. Emotionally connecting is a challenge, even to those who already care deeply. With the broad-appeal and emotive format of animation, you can tell those stories, context and all.

Brand delivery

Today everyone has branding and, while that’s not really a negative thing, building your own recognisable style is difficult. More than the usual announcements, press releases, or other communication pieces, animation lets you deliver your personality and visual flair.

Build awareness

Awareness campaigns are often a matter of persistence and volume, because, how else are you going to get a simple message out over the deluge of noise? Animated communication gives you the power to cut through that noise, grab more attention, and simplify your story.

Collaborative messaging

Instead of leaving your team with the challenge of formulating the perfect combination of words to deliver your message in a simple, impactful way, give them the extra tools to reach further, connect more broadly, and leave a lasting impact. Animation empowers communication.

The Process

First Steps

We get in touch, talk about your ideas and explore how animation can help you achieve them.

Discovery

Dive deep into the specific goals, requirements, limitations, and other specifics to build a plan of action.

Project Brief

We’ll turn your ideas, goals and expectations into a working plan of action and sign-off to go ahead with the work.

The Message

We take your story and distil, restructure, workshop and adapt to create a script for your explainer video.

Style & Branding

Animation is versatile, which is great for storytelling, but you want a specific look and feel to your video. We build that look.

Storyboarding

Scene by scene we plan out the animation, building a storyboard to visualise the final product and align each element.

Illustration & Design

I start creating the final-version illustrations based on the style frames and storyboard - visuals ready to be woven together with motion and sound.

Voiceover

If the video includes voiceover work, we get that underway so that it’s ready to be a foundation for the animation.

Animation

With every detail prepared, I animate your explainer video to match the storyboard, style, and voiceover work.

Sound Design

With your beautiful, eye-catching visuals, we create a memorable audio experience to complete the picture.

Delivery

Once the tweaking and polishing is all done, I deliver your completed explainer video, ready to broadcast your story to the world.

Featured Work

Parents and Pathways

Shape Your City

Australian Agrifood Data Exchange

Hutcheon and Pearce

“Alice was so wonderful to work with, she was very responsive, and clear with responsibilities, timelines, and communication. Our animated videos for the Community Strategic Plan are fantastic and the many stakeholders involved were all blown away by Alice’s professional work and motion design. I would recommend Alice to anyone looking to set their video apart from the crowd and have a real impact. Thank you!”

Sutherland Shire Council

Will you collaborate with our own internal team?

Absolutely! I work with a whole range of clients, from local councils to businesses of all sizes - each have their own ideas share and each prefers a different level of involvement in the process. I can customise my process to collaborate with your team, take the reins of the project, or anywhere in between.

How long will it take to deliver a polished, ready-to-go explainer video?

It depends a great deal on the complexity, length, involvement of your team and many, many other factors. The timeline will be something that we decide on early, and we can plan our work to align with a campaign that you’ve scheduled. I’ve found that most explainer videos take around three weeks to complete.

How does your review process work? Will we get a chance to make changes?

My process absolutely includes several opportunities to review and make changes to the project to make sure your animation hits all the right notes. But I also devise my engagement process to produce very comprehensive, accurate briefs. The major elements of your animation will be decided early on so late-project changes are minor and rare.

We have a message to project, but aren’t sure about scripting for a video - will you help?

Animation scripts are a little different to media releases, it’s true, and I’m always available to include my expertise in any area where you aren’t confident. If you need assistance for any messaging or non-animation elements, I can guide you in the right direction or connect you with the right person. Just get in touch for a chat to see how we can build the perfect story.

Ready to bring your ideas to life?

Let's

Let's Chat

Chat